Community Voice - ONE D and Marketing

I received an email the other day on ONE D: Transforming Regional Detroit from Erich Friebel, special projects intern at Habitat for Humanity Detroit. Special thanks to Erich for sharing his voice:

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In order for One D to be truly effective in its regional approach there needs to be an implementation of a strong and wide ranging marketing campaign. All ages, races, ethnic groups, socio-economic levels must be approached. It is these divisions that have been perpetuated in metropolitan Detroit. One D must capitalize and bridge these gaps to show why we all have a serious stake in the empowerment of a cohesive region. The people will have the last say especially if attempting to change policy in order to establish a regional government. This should be the end result---regional government.

Erich Friebel
Special Projects Intern
Habitat for Humanity Detroit

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His email got me thinking about the Detroit's Visitor's Bureau new Branding Effort





What do you think? Feel free to post a comment or email us at impact.strategy@uwsem.org.