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Friday, June 02, 2006

UPS by Horse

From the Detroit Regional Chamber’s Mackinac policy conference:

I know UPS through a couple of perspectives. Like you, the company you can trust to get your package to a location on time. Dependable. Professional. Always prompt.

I also know of UPS as one of the very best community citizens in the United States. I see it in how they help with not just United Way, but with many organizations and communities. They don't just donate time, they commit time and talent to improve community.

As I walked from the dock to the hotel on the island, I smiled as I saw a UPS employee, dressed in the traditional brown uniform, snapping a horse forward with a trailer in tow with its packages to be delivered by the end of the day. It might be the only place in America that a UPS package is delivered by horse.

I thought it would make a great commercial. UPS doing what it had to in order to honor its commitment. But when I saw the UPS driver (rider?), I also thought about the commitment of an institution not only to its customers, but to its community. No matter where that may be.

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