The UWSEM Voice United Way for Southeastern Michigan

Tuesday, January 03, 2006

Ethical Athlete Award essays being accepted through January 13

PRESS RELEASE

January 03, 2006

Media Contact(s):
Deloitte & Touche
Paul Dunker, 614-229-4644

United Way for Southeastern Michigan
Patricia A. Ellis, 313-226-9484 or pager, 313-840-1948
Megan Bracket, 313-226-9409 or pager, 313-840-4321


One Outstanding High School Senior Will be Awarded a $5,000 Scholarship

DETROIT – Deloitte & Touche USA LLP and United Way for Southeastern Michigan are teaming up to find one outstanding high school senior athlete who has demonstrated exemplary behavior when faced with issues of moral, ethical or legal consequences. One local high school senior will be selected to receive the 2006 Ethical Athlete Award and a $5,000 scholarship to the accredited college or university of his or her choice. The award will be presented on Feb. 2 at the 2006 Sports Career Expo, held at Cass Technical High School, an official Super Bowl XL event sponsored by Why Not Sports, Inc.

A 2005 survey by the Deloitte U.S. Firms and Junior Achievement Worldwide suggests the problem of ethics has crept from the boardroom to the classroom. Although the survey found that the number of teenagers who said they would act unethically to get ahead if there was no chance of getting caught had dropped to 22 percent from 33 percent in 2003, many may not keep their conviction under pressure. The survey found that more than 40 percent of the youth admitted they might act unethically if instructed by their boss and more than a third would likely lie to their boss to cover up a mistake.

“This award elevates the importance of ethics among all youth in our community to help them understand that accountability is not only the building block to personal growth, but a better society for everyone,” said Tom Dekar, vice chairman and regional managing principal Deloitte & Touche USA North Central Region. “You can’t have a great community or be a successful, fulfilled person without ethics.”

Anyone can nominate a candidate. In particular, school principals, counselors, coaches, parents or other representatives are encouraged to nominate a high school senior for the academic scholarship. To be eligible, each entrant must write an essay of 500 words or less describing a decision or activity in which the athlete (high school senior) demonstrated strong ethical behavior in facing situations with moral, ethical or legal consequences. The “athlete” must be a high school senior and U.S. resident attending school in Macomb, Oakland or Wayne County and scheduled to graduate in spring 2006. The essay must be received and recorded from the sponsor’s computer. All submissions must be received electronically to United Way for Southeastern Michigan at www.uwsem.org no later than 11:59 p.m., Jan. 13. Please visit www.uwsem.org for the Official Contest Rules.

“Together with the Deloitte U.S. Firms and United Way, we can raise the consciousness of our youth in getting to the heart of what matters – to exemplify personal integrity and community responsibility,” said Michael J. Brennan, president and CEO, United Way for Southeastern Michigan. “These youth are our future and by fostering their ethical behavior we hope to encourage the leadership qualities that each of them possess.”

To submit and entry or for more information, log on to www.uwsem.org.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in nearly 150 countries. With access to the deep intellectual capital of 120,000 people worldwide, Deloitte delivers services in four professional areas — audit, tax, consulting, and financial advisory services — and serves more than one-half of the world’s largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global growth companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas.

As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other’s acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names “Deloitte,” “Deloitte & Touche,” “Deloitte Touche Tohmatsu,” or other related names.

In the U.S., Deloitte & Touche USA LLP is the member firm of Deloitte Touche Tohmatsu, and services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Tax LLP, and their subsidiaries) and not by Deloitte & Touche USA LLP. The subsidiaries of the U.S. member firm are among the nation’s leading professional services firms, providing audit, tax, consulting, and financial advisory services through nearly 30,000 people in more than 80 cities. Known as employers of choice for innovative human resources programs, they are dedicated to helping their clients and their people excel. For more information, please visit the U.S. member firm’s website at www.deloitte.com/us.


About United Way for Southeastern Michigan
United Way for Southeastern Michigan mobilizes the caring power of Wayne, Oakland and Macomb counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through its annual Torch Drive and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at www.uwsem.org.

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