The Caring Media?

There always seems to be a general sense that the only thing media is interested in is bad news. They never want to tell the positive story. I can tell you from this window, I see a different side of media. I recognize they have a business to run, and a very competitive one at that. I also know that some news just 'sells' better than others. Hence, maybe that is why death and destruction often lead the headlines.

However, almost to a person, I find the leadership of the local media to be interested and committed to utilizing its influence for the betterment of community. And this often means the donation of time, money and people.

Just this week, Steve Wasserman, General Manager of WDIV-TV, hosted other TV, radio and print media outlets to ask for a strong commitment to getting the United Way message out in the coming months. You could hear Jeff Murri, General Manager of Fox 2 Detroit, describing that we ---the community as a whole --- must work together in order for improvement to take place. Here was an example of organizations who compete like the dickens every day coming together --- setting that aside--- for the purpose of community.

While the media is always an easy target, this week's gathering is a quiet reminder that there may be more to the story than we see