United Way names Nicole McKinney director of its Wayne County division

PRESS RELEASE

July 06, 2006

Media Contact(s):
Patricia A. Ellis, 313-226-9484 or pager, 313-840-1948
Megan Bracket, 313-226-9409 or pager, 313-840-4321

DETROIT - United Way for Southeastern Michigan has promoted Nicole D. McKinney to director of its Wayne County Division, from campaign manager. McKinney has more than a decade of experience in the corporate and nonprofit sectors, including fundraising and public relations.

In her new role, McKinney will be responsible for implementing local strategy that aligns with United Way’s mission and new business model focused on addressing underlying causes of pressing social issues. This entails working with a Local Community Committee comprised of volunteers representing out-Wayne County. She will work with the committee to help prioritize regional needs and implement local strategies to address those needs in measurable and lasting ways.

As campaign manager, McKinney was responsible for overseeing 75 accounts totaling $3.9 million in contributions. Working with volunteers, she executed workplace campaigns in law firms, schools, hospitals, unions, brokerage firms, and insurance companies. She has been with United Way for Southeastern Michigan since 2004.

Prior to coming to Detroit, McKinney was the director of Resource Development at the United Way of Greater Battle Creek, where she oversaw the organization’s annual campaign, donor relations, and worked with campaign volunteers. She also worked as the marketing manager at the Battle Creek Enquirer and as a consultant for the W.K. Kellogg Foundation, assisting the organization with grant writing and program evaluation.

McKinney received her bachelor’ degree in Management and Organizational Development from Spring Arbor University, in Battle Creek, and is working toward her MBA. She is a resident of Dearborn.

United Way for Southeastern Michigan mobilizes the caring power of Wayne, Oakland and Macomb counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through its annual Torch Drive and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at www.uwsem.org.

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