IN OUR OPINION UNITED WAY: Help, in Tough Times

The Detroit Free Press writes

It is a sign of tough times when United Way for Southeastern Michigan sets a lower fund-raising goal for its annual Torch Drive than what was raised the year before. That makes it crucial for those who can contribute to make sure they do so.

Even that requires getting past the worry that your job could be the next to disappear or that increased costs of health care will wipe out your next pay raise. From autoworkers to teachers, more and more workers understand that layoffs, buyouts and givebacks are the name of the game.

Yet things will get even tougher if this region can't maintain its foundation of community caring. That includes not just the food banks and shelters, but groups like Boy Scouts and Girls Scouts, literacy and health care programs that give children a chance to blossom into a promising adulthood. With a little help from everyone, many of today's hardships can be deflected so the next generation at least has a fighting chance.

The United Way contributes to the support of hundreds of vital agencies throughout the region. Now into its second year as a tri-county agency, it has also had a broader impact with initiatives such as the 211 phone service launched last year. The referral line serves as a central place for callers who need help and offers a glimpse into the area's hardships. For the last few months, the top request has been for help with utility bills.

This year's goal for the Torch Drive, which officially kicks off today, is $61 million, almost 5% less than last year's result of $64 million. Even that may represent a challenge. Yet the Detroit region has always had a reputation for generosity. Now is the time to promote hope by helping those who need it.

Donate online at www.onewaytohelp.org. For further information on donating, call 313-226-9300.