PRESS RELEASEMEDIA CONTACTS:Patricia A. Ellis, 313-226-9484 or pager, 313-840-1948
Megan Bracket, 313-226-9409 or pager, 313-840-4321
DETROIT – United Way for Southeastern Michigan’s Women’s Initiative celebrated the results of the past year and engaged contributors in its ongoing work at its
Leaders for Literacy event held Aug. 23. The current focus of the Women’s Initiative is to increase early literacy opportunities for children in this region.
Launched in 2004, United Way’s Women’s Initiative engages women as philanthropists through leadership, fundraising and advocacy to improve the lives of women, children and families in metro Detroit. The initiative is comprised of individuals who annually contribute $1,000 or more to United Way. Nationally, there are approximately 90 Women’s Initiative programs. Locally, the initiative encourages, recognizes and highlights the important role women play in building a stronger quality of life for those living and working in the tri-county area. To date, United Way for Southeastern Michigan’s Women’s Initiative has raised more than $321,500 and has approximately 200 members.
“United Way’s Women’s Initiative gives woman a dynamic opportunity to support the early development of young children at risk,” said Sue Cischke, chair, Women’s Initiative and vice president, Environmental Safety and Engineering, Ford Motor Co. “I’m proud to be a part of a growing membership that is creating impressive results: young lives excited about learning and ready for school.”
The Women’s Initiative chose to focus on early literacy after seeing alarming statistics facing children today. Nationwide, 75 percent of children who are poor readers and are not helped before age nine will continue to have difficulties through high school. Only two percent of them will complete a four-year college program. Ten to 15 percent of children who have difficulties learning to read will drop out of school. (Source: “The Importance of Reading”, State of Michigan Department of Education, March 2002).
Knowing that early learning opportunities are crucial for a child’s success in school and life, the Women’s Initiative has directed its fundraising and volunteer efforts toward increasing early literacy and is partnering with four local agencies to provide home-based literacy programs for children birth through age five. The agencies include Catholic Social Services in Oakland County, The Guidance Center in out-Wayne County, Michigan State University (MSU) Extension in Macomb County, and Neighborhood Service Organization in Detroit.
“United Way’s Women’s Initiative has made great strides in bringing learning opportunities to families in southeast Michigan,” said Michael J. Brennan, president and CEO, United Way for Southeastern Michigan. “We know that a child’s first teacher is a parent, and the Women’s Initiative is empowering parents to fully embrace that role and ensure their child is ready to succeed in school and life.”
Together, the four programs have assisted 100 families in the past year through the partnership with the Women’s Initiative. Each program provides activities in the family’s home that focus on developing children’s language and thinking skills. The home visitors facilitate each lesson with books and educational toys that remain with the family permanently.
Victoria Wray, of Detroit, has participated in Neighborhood Service Organization’s Home Instruction for Parents of Preschool Youngsters (HIPPY) program for nearly 10 years. Each of her five children has gone through the program and her youngest daughter, Miracle, age 4, is currently in the program. When Miracle entered the program, she scored 50 out of 100 on the BRIGANCE test – a prescreening method that assesses a child’s developmental levels. After completing several months of the at home curriculum, Miracle’s score increased to 71 out of 100, placing her at the same level as other children her age.
Victoria said she appreciates the program because it focuses on the family as a whole by facilitating group meetings that emphasize parenting tips and building self-esteem in both the children and parents. Since involving her children in the program, Victoria has been motivated to return to school to complete her GED and take courses in cosmetology.
“The most satisfying time for me is arriving at the home and seeing how excited the kids become about reading and books,” said Christine Sine, literacy educator, MSU Extension. “I’ve seen improvements in each of the children I work with as far in their recognition of colors and the development of their verbal skills. The program is also a positive thing for the entire family who might not have many other positive things going on.”
The Aug. 23 event also recognized Sandy and Richard E. Dauch as the largest individual contributors to the Women’s Initiative and early childhood literacy. Dauch is the president, CEO and co-founder, American Axle and Manufacturing, and is chair of the 2006 Torch Drive. Greg Kosch, president and CEO, Fifth Third Bank, also announced a grant of $30,000 by Fifth Third Bank and the Charlotte R. Schmidlapp Foundation to benefit United Way’s early literacy efforts. Fifth Third Bank and the Charlotte R. Schmidlapp Foundation will provide a 50 percent match for every new contributor to the Women’s Initiative.
Sponsors for the event included Fifth Third Bank, Comer Holdings LLC and Plante Moran. For more information on the Women’s Initiative and early literacy programming go to www.uwsem.org
United Way for Southeastern Michigan mobilizes the caring power of Wayne, Oakland and Macomb counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through its annual Torch Drive and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at www.uwsem.org.###