Kelly D. Major joins United Way as Vice President, Brand Identity and Communications
PRESS RELEASE
Media Contacts
Patricia A. Ellis, 313-226-9484 or pager, 313-840-1948
Megan Bracket, 313-226-9409 or pager, 313-840-4321
DETROIT – United Way for Southeastern Michigan announced that Kelly D. Major will join the organization as Vice President, Brand Identity and Communications, effective Jan. 8. Major previously served as Partner and Marketing Director at Brogan & Partners Convergence Marketing.
At United Way, Major will be responsible for marketing and brand management, overseeing the organization's internal and external communications activities, including: graphic design, media relations, publications, and special events. She will lead in the creation and implementation the organization's messaging; using market research to ensure the organization is interacting with its key stakeholders at an optimal level.
Major brings nearly 20 years of marketing expertise to United Way. She spent seven years at Brogan & Partners, where she oversaw the strategic marketing direction for many of the firm’s clients. She also managed all secondary and primary consumer research efforts to gather data and develop marketing and creative strategies. She worked with clients including: AAA, Blue Cross Blue Shield of Michigan, Comcast, the Detroit Tigers, and Ford Field.
Prior to her work with Brogan & Partners, Major worked with Kmart Headquarters in Troy, Mich., and as a consultant with CSC Index and Andersen Consulting, both in Chicago, Ill.
Major holds a master’s degree in Management with concentrations in Marketing and Entrepreneurship from the J.L. Kellogg Graduate School of Management at Northwestern University. She is active in the community, serving on the board of the Charles H. Wright Museum of African American History and Inforum, formerly the Women’s Economic Club. She is also a member of the Jubilee Chorus at Harford Memorial Baptist Church.
United Way for Southeastern Michigan mobilizes the caring power of Wayne, Oakland and Macomb counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through its annual Torch Drive and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at www.uwsem.org.
Media Contacts
Patricia A. Ellis, 313-226-9484 or pager, 313-840-1948
Megan Bracket, 313-226-9409 or pager, 313-840-4321
DETROIT – United Way for Southeastern Michigan announced that Kelly D. Major will join the organization as Vice President, Brand Identity and Communications, effective Jan. 8. Major previously served as Partner and Marketing Director at Brogan & Partners Convergence Marketing.At United Way, Major will be responsible for marketing and brand management, overseeing the organization's internal and external communications activities, including: graphic design, media relations, publications, and special events. She will lead in the creation and implementation the organization's messaging; using market research to ensure the organization is interacting with its key stakeholders at an optimal level.
“I am ecstatic to join United Way for Southeastern Michigan at such a critical time for the region,” said Major. “Metro Detroit needs every philanthropic and community based resource to step up to the mounting challenges facing the region’s citizens and deliver significant outcomes. I am honored to become part of a stellar management team, whose task is to redefine and elevate this United Way to become a pre-eminent force in positively impacting our community.”
Major brings nearly 20 years of marketing expertise to United Way. She spent seven years at Brogan & Partners, where she oversaw the strategic marketing direction for many of the firm’s clients. She also managed all secondary and primary consumer research efforts to gather data and develop marketing and creative strategies. She worked with clients including: AAA, Blue Cross Blue Shield of Michigan, Comcast, the Detroit Tigers, and Ford Field.
“Kelly will be an invaluable asset to the United Way team as we seek to make a lasting impact on individuals and communities throughout southeast Michigan,” said Michael J. Brennan, president and CEO, United Way for Southeastern Michigan. “Her experience and marketing expertise will help us enhance our reach to diverse audiences to better serve this region.”
Prior to her work with Brogan & Partners, Major worked with Kmart Headquarters in Troy, Mich., and as a consultant with CSC Index and Andersen Consulting, both in Chicago, Ill.
Major holds a master’s degree in Management with concentrations in Marketing and Entrepreneurship from the J.L. Kellogg Graduate School of Management at Northwestern University. She is active in the community, serving on the board of the Charles H. Wright Museum of African American History and Inforum, formerly the Women’s Economic Club. She is also a member of the Jubilee Chorus at Harford Memorial Baptist Church.
United Way for Southeastern Michigan mobilizes the caring power of Wayne, Oakland and Macomb counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through its annual Torch Drive and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at www.uwsem.org.
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