5 QUESTIONS WITH ...
Source: Detroit Free Press
By: JAVAN KIENZLE, FREE PRESS STAFF WRITER
Published: May 20, 2007
Pair creates positive PR for small businesses
East-siders are Detroit boosters
It's been said that successful marriages are based on the couple's working together toward the same goal -- like chemists Marie and Pierre Curie and stratosphere explorers Jeannette and Jean Piccard.
Detroiter Kim Monts, 43, and her husband, Rodd Monts, 41, aim to be as successful. They are partners in Media Monts, a marketing communication agency that operates out of their east-side Detroit home.
Kim, a native Detroiter, graduated from Benedictine High and has a public relations degree from Wayne State. Rodd has a degree in advertising/PR from Grand Valley State and a master's degree in PR/organizational communication from Wayne State. He is editorial services manager in the marketing and brand experience department of United Way for Southeastern Michigan.
The two met while working for the Detroiter, the Regional Chamber's magazine. They have a son, Rodd.
QUESTION: Kim, what's your ideal client?
ANSWER: We prefer to work with smaller businesses that typically don't get attention that larger companies get. The ideal client would be an organization that is improving the lives of the residents of the city of Detroit ... assisting people in getting jobs, keeping their homes, getting education; anything that would improve those areas, we would love to work with.
Q: How do you help your clients?
A: We work with their budget; we have an initial consultation to find their needs and goals, their strengths and weaknesses, their competition. Then we draw up a plan or recommend how they can achieve their goals. Rodd is the person who delves into the history of the organization; I'm promoting their work and helping them get their message out.
Q: What is one of your present projects?
A: Visiting Angels of Detroit. It's a national franchise that provides nonmedical home care services. They'll have a booth at Mayor Kilpatrick's Annual Centenarian Luncheon May 30 at Cobo Center. Visiting Angels not only cares for the elderly; they have some clients in their 20s -- people who are convalescing from accidents, for instance.
Q: What is the biggest problem in your business?
A: Managing time with a 2-year-old! We recently decided to hire an assistant to help with clerical work. We like to golf and visit museums. But most of our free time, we're active in our church -- Jefferson Avenue Presbyterian. I'm on the Session -- the governing body; Rodd is a member of the church's Mission and Neighborhood Outreach Committee.
Q: If you had to make a PR suggestion to Detroit's auto industry, what would it be?
A: Make people feel that there are better days ahead, that it's going to get better. I'm not feeling good about the industry; I'd like to know there's some light at the end of the tunnel.
By: JAVAN KIENZLE, FREE PRESS STAFF WRITER
Published: May 20, 2007
Pair creates positive PR for small businesses
East-siders are Detroit boosters
It's been said that successful marriages are based on the couple's working together toward the same goal -- like chemists Marie and Pierre Curie and stratosphere explorers Jeannette and Jean Piccard.
Detroiter Kim Monts, 43, and her husband, Rodd Monts, 41, aim to be as successful. They are partners in Media Monts, a marketing communication agency that operates out of their east-side Detroit home.
Kim, a native Detroiter, graduated from Benedictine High and has a public relations degree from Wayne State. Rodd has a degree in advertising/PR from Grand Valley State and a master's degree in PR/organizational communication from Wayne State. He is editorial services manager in the marketing and brand experience department of United Way for Southeastern Michigan.
The two met while working for the Detroiter, the Regional Chamber's magazine. They have a son, Rodd.
QUESTION: Kim, what's your ideal client?
ANSWER: We prefer to work with smaller businesses that typically don't get attention that larger companies get. The ideal client would be an organization that is improving the lives of the residents of the city of Detroit ... assisting people in getting jobs, keeping their homes, getting education; anything that would improve those areas, we would love to work with.
Q: How do you help your clients?
A: We work with their budget; we have an initial consultation to find their needs and goals, their strengths and weaknesses, their competition. Then we draw up a plan or recommend how they can achieve their goals. Rodd is the person who delves into the history of the organization; I'm promoting their work and helping them get their message out.
Q: What is one of your present projects?
A: Visiting Angels of Detroit. It's a national franchise that provides nonmedical home care services. They'll have a booth at Mayor Kilpatrick's Annual Centenarian Luncheon May 30 at Cobo Center. Visiting Angels not only cares for the elderly; they have some clients in their 20s -- people who are convalescing from accidents, for instance.
Q: What is the biggest problem in your business?
A: Managing time with a 2-year-old! We recently decided to hire an assistant to help with clerical work. We like to golf and visit museums. But most of our free time, we're active in our church -- Jefferson Avenue Presbyterian. I'm on the Session -- the governing body; Rodd is a member of the church's Mission and Neighborhood Outreach Committee.
Q: If you had to make a PR suggestion to Detroit's auto industry, what would it be?
A: Make people feel that there are better days ahead, that it's going to get better. I'm not feeling good about the industry; I'd like to know there's some light at the end of the tunnel.
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