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Wednesday, June 27, 2007

Leveraging new technology

Why should nonprofit work lean heavily on the cutting edge of technology?

I think the reasons are plentiful, distinctive and varied. Indeed, I think the topic merits deep exploration.

But imagine what one could do with real time communication tools to help others find shelter when they need it, or connect immediately with 2-1-1, United Way's first call for help.

In fact, I'm writing this post on a loaned blackberry from our partners at AT&T, and trying to think of ways this device will not only increase my productivity, but also enrich United Way's work in the community.

Got any ideas? Please comment and let us know.

Bradford Frost
Brand Strategist

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