One D largely unknown to Southeast Michigan execs

One D largely unknown to Southeast Michigan execs

Source: Crain's Detroit Business
By: Sheena Harrison
Published: 6:00 am, June 11, 2007

Most Southeast Michigan business executives polled in the EPIC/MRA survey conducted for Crain's Detroit Business and Honigman Miller Schwartz and Cohn L.L.P. say they've never heard of One D, but believe the initiative will be effective.

According to the survey, 73 percent said they had never heard of One D, which is a group of six organizations working together on priorities for the region: the Detroit Metro Convention & Visitors Bureau, the Detroit Regional Chamber, Detroit Renaissance, New Detroit, United Way for Southeastern Michigan and the Cultural Alliance of Southeastern Michigan.

Its five priorities are economic prosperity, educational preparedness, regional transit, race relations and quality of life.

Once the goals and partners of One D were explained to survey respondents, 60 percent said they expected One D to be effective in achieving its goals.


A third of respondents said they expect One D will be only slightly effective or not effective at all.

Marcie Brogan, CEO of Brogan & Partners Convergence Marketing in Birmingham, said she's surprised more people aren't aware of One D since she said local media outlets have been reporting about the initiative.

She believes interactive marketing, such as Web sites and blogs, may help spread the word.

— Sheena Harrison