One D leaders rally support for plan
Source: The Detroit News
By: David Josar
Published: Thursday, May 31, 2007
MACKINAC ISLAND -- Leaders of One D made their last effort Friday at the Mackinac Policy Conference to rally support for the newest effort to spur success in Metro Detroit.
"We have to behave as a region and constantly do that and monitor each other," said Maud Lyon, counsel for Cultural Alliance of Southeastern Michigan, one of the six major civic groups steering One D.
One D will now look for other organizations to partner with as they start putting their plan into motion.
Lyon said One D wants ideas that span the region and address One D's mission of improving economic prosperity, educational preparation, quality of life, race relations and regional transit. Goals include increasing per capita income, making sure every child reads at grade-level and implementing a regional transportation system.
"We're going to see some critical mass of people who want to contribute," said Michael J. Brennan, president of United Way of Southeastern Michigan, another of the founding One D members.
One D has a steep road to reach success because their path before has been littered with failure. The issues the group wants to address have for decades been targeted for improvement, often by the same organizations now leading One D, and are still problems. On that list of chronic failures is regional transportation and improved race relations.
For now, about 500 people at a Friday breakfast meeting on the final day of the Mackinac Policy Conference were solicited to contact One D with their ideas.
Four public sessions are to be announced in the next two months to inform more people about One D in Metro Detroit.
Those at the breakfast meeting were also told to begin thinking how they can integrate a new marketing drive and "brand" identity started by the Detroit Metro Convention and Visitor Bureau to attract 21-34 year olds.
The logo for the brand is an English-style "D" that floats above the words "cars," "culture," "gaming," "music," and "sports."
TV spots will start this summer in Grand Rapids and Cleveland touting the city as a place for young people to visit.
Lyon said tourism is akin to cleaning up your house for visitors. Not only do you have to spiff it up, she said, but you also have to promote the good and not focus on the bad.
The other groups working on One D include Detroit Renaissance, Detroit Metro Convention and Visitors Bureau, the Detroit Regional Chamber and New Detroit.
You can reach David Josar at (313) 222-2073 or djosar@detnews.com.
By: David Josar
Published: Thursday, May 31, 2007
MACKINAC ISLAND -- Leaders of One D made their last effort Friday at the Mackinac Policy Conference to rally support for the newest effort to spur success in Metro Detroit.
"We have to behave as a region and constantly do that and monitor each other," said Maud Lyon, counsel for Cultural Alliance of Southeastern Michigan, one of the six major civic groups steering One D.
One D will now look for other organizations to partner with as they start putting their plan into motion.
Lyon said One D wants ideas that span the region and address One D's mission of improving economic prosperity, educational preparation, quality of life, race relations and regional transit. Goals include increasing per capita income, making sure every child reads at grade-level and implementing a regional transportation system.
"We're going to see some critical mass of people who want to contribute," said Michael J. Brennan, president of United Way of Southeastern Michigan, another of the founding One D members.
One D has a steep road to reach success because their path before has been littered with failure. The issues the group wants to address have for decades been targeted for improvement, often by the same organizations now leading One D, and are still problems. On that list of chronic failures is regional transportation and improved race relations.
For now, about 500 people at a Friday breakfast meeting on the final day of the Mackinac Policy Conference were solicited to contact One D with their ideas.
Four public sessions are to be announced in the next two months to inform more people about One D in Metro Detroit.
Those at the breakfast meeting were also told to begin thinking how they can integrate a new marketing drive and "brand" identity started by the Detroit Metro Convention and Visitor Bureau to attract 21-34 year olds.
The logo for the brand is an English-style "D" that floats above the words "cars," "culture," "gaming," "music," and "sports."
TV spots will start this summer in Grand Rapids and Cleveland touting the city as a place for young people to visit.
Lyon said tourism is akin to cleaning up your house for visitors. Not only do you have to spiff it up, she said, but you also have to promote the good and not focus on the bad.
The other groups working on One D include Detroit Renaissance, Detroit Metro Convention and Visitors Bureau, the Detroit Regional Chamber and New Detroit.
You can reach David Josar at (313) 222-2073 or djosar@detnews.com.
Labels: InTheNews, One D, regionalism
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