Crain's Detroit Business: United Way exploring ideas for new sources of revenue - Crain's Detroit Business
In many minds, the United Way brand is often synonymous with workplace campaigns.
But the agency is hoping that won't always be the case.
"One of our long-term goals is that the campaign account for 50 percent of total (revenue)" versus its current 98 percent, said Michael Brennan, CEO of United Way for Southeastern Michigan.
Click here to continue reading.
But the agency is hoping that won't always be the case.
"One of our long-term goals is that the campaign account for 50 percent of total (revenue)" versus its current 98 percent, said Michael Brennan, CEO of United Way for Southeastern Michigan.
Click here to continue reading.
Labels: Annual Campaign, InTheNews
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