A few lessons from Marketing and Brand Experience

Welcome to my piece of the Marketing and Brand Experience!

Rodd Monts

Communication Manager
Marketing and Brand Experience Team (MBE)

Okay, this is another Rodd Monts*. However, we are related.

Marketing Lesson No. 1 "Everyone loves babies and puppies"

The nickname has nothing to do with my skills as a DJ.

I assure you.

I suspect that ...

... as in MBE Vice President Kelly Major Green, so annointed me because I am responsible for producing media projects, including radio, television and other videos, along with campaign materials. I also oversee production of a variety of printed projects for the organization, write editorials, speeches, correspondence and generate other copy as needed. All of this is intended to help communicate our mission and our impact on community, while increasing awareness of our work, and of the "B" in MBE.

Marketing Lesson No. 2 - "A brand is to a company as a reputation is to an individual."

I help make sure we're maintaining brand compliance and communicating the proper messaging. This includes, for instance, making sure our Agenda for Change is prominent in what we communicate, and that we are promoting our work and the results we produce in Educational Preparedness, Finanacial Stability and Basic Needs, consistently.

I'm also tasked with creatively and effectively communicating ways in which we improve communities and individual lives in measureable and lasting ways. Getting these projects done requires working with Bruce Unwin, our creative director, on concepts and design.

Marketing Lesson No. 3 - "The client is always right."

We work with internal clients -- vice presidents, program managers and specialists from departments involved with various intitiatives -- as well as with volunteers involved in their work, to develop content for our collateral pieces and other projects as needed. Not just during campaign season, but throughout the year. The scope of the work is increasingly becoming broader which is reflecitve of what we do each day.

And while I do help produce a considerable amount of material for public consumption, my responsiblities include supporting the organization in other ways as well -- wherever MBE needs to be a part of the mix. Hmm, maybe that nickname makes more sense than I initally thought.

In any case, given the monumental transition in which this organization is currently engaged through the Agenda for Change, and the results we aim to achieve, this is an exciting time to be in this position because I have a major role in telling the story.

If you ever have questions about the work you can find me on the sixth floor.

*Note: I also used this blog to share photos of the little one with all of you who have asked. Call it multi-tasking