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Thursday, January 29, 2009

Promises, promises

It's got to be Derek Jeter, is what I thought when I heard a few years ago that a philanthropist who wanted to remain anonymous was donating millions of dollars to support the Kalamazoo Promise.

The Promise provides college tuition for residents of that west Michigan city who graduate from high school and head off to a college. An incredibly generous donor, supported by some other people with substantial cash to spare, anted up enough money to cover the cost of tuition at any Michigan community college or university for Kalamazoo high school graduates -- in perpetuity, according to administrators.

Click here to continue reading.

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Wednesday, January 07, 2009

Education and ethics

I overheard a friend of a friend recount an interesting story about the difficulty he and his wife were having trying to provide a quality education for their child.

They live in suburban Detroit, and wanted their child to go to a school in a well-regarded district. The problem was their district of choice was not the one they lived in, but rather a district with a top-rated high school that happened to be located a few municipalities away.

That was okay, they figured, they would rent an apartment in their targeted district thereby establishing residency. Well, sort of. In actuality they were merely securing an address, for which they paid somewhere in the ballpark of $7,000-$10,000 a year. They figured it was worth that much to send their child to a school that they were certain would provide a quality education.

Click here to continue reading.

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Friday, December 05, 2008

Off one path, onto another

When Pontiac native Nathaniel Abraham entered a guilty plea recently to felony drug possession charges I wondered, what if? What if he had gotten the help he needed early in his life, would he have ended up on another path. Click here to continue reading.

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Friday, February 22, 2008

A few lessons from Marketing and Brand Experience

Welcome to my piece of the Marketing and Brand Experience!


Rodd Monts
Communication Manager
Marketing and Brand Experience Team (MBE)














Okay, this is another Rodd Monts*. However, we are related.

Marketing Lesson No. 1 "Everyone loves babies and puppies"













The nickname has nothing to do with my skills as a DJ.
I assure you.

I suspect that ...








... as in MBE Vice President Kelly Major Green, so annointed me because I am responsible for producing media projects, including radio, television and other videos, along with campaign materials. I also oversee production of a variety of printed projects for the organization, write editorials, speeches, correspondence and generate other copy as needed. All of this is intended to help communicate our mission and our impact on community, while increasing awareness of our work, and of the "B" in MBE.








Marketing Lesson No. 2 - "A brand is to a company as a reputation is to an individual."

I help make sure we're maintaining brand compliance and communicating the proper messaging. This includes, for instance, making sure our Agenda for Change is prominent in what we communicate, and that we are promoting our work and the results we produce in Educational Preparedness, Finanacial Stability and Basic Needs, consistently.














I'm also tasked with creatively and effectively communicating ways in which we improve communities and individual lives in measureable and lasting ways. Getting these projects done requires working with Bruce Unwin, our creative director, on concepts and design.













Marketing Lesson No. 3 - "The client is always right."

We work with internal clients -- vice presidents, program managers and specialists from departments involved with various intitiatives -- as well as with volunteers involved in their work, to develop content for our collateral pieces and other projects as needed. Not just during campaign season, but throughout the year. The scope of the work is increasingly becoming broader which is reflecitve of what we do each day.












And while I do help produce a considerable amount of material for public consumption, my responsiblities include supporting the organization in other ways as well -- wherever MBE needs to be a part of the mix. Hmm, maybe that nickname makes more sense than I initally thought.
In any case, given the monumental transition in which this organization is currently engaged through the Agenda for Change, and the results we aim to achieve, this is an exciting time to be in this position because I have a major role in telling the story.

If you ever have questions about the work you can find me on the sixth floor.



*Note: I also used this blog to share photos of the little one with all of you who have asked. Call it multi-tasking

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Wednesday, November 01, 2006

Real Detroiters

The Detroit Tigers’ recent appearance in the World Series was the latest in a pretty impressive string of high profile events the city of Detroit has hosted over the past 12 months. In fact, the Super Bowl and MLB All-Star Game held earlier this year are arguably the two largest one-day international sports spectaculars around.

But I think the greatest event the city hosts is the Detroit Free Press/Flagstar Bank marathon. The course is designed, in part, to showcase some of the city’s most attractive, eclectic enclaves. Yet the event is also international, multicultural and regional all at once. And for the last 29 years, the race has consistently gotten bigger and better.

The 2006 version featured more than 15,800 runners, walkers and hand-cyclists, competing in the full marathon (26.2 miles), half marathon and 5k events. According to the Free Press, this represents an 18.7 percent increase from last year's record field and a 332 percent increase from just 2000. That’s pretty impressive growth.

The race started this year on Washington Boulevard, and even at 7 a.m. on a frigid, blustery Sunday morning, the newly landscaped street teeming with runners was a sight to behold. And as they ran down Michigan Avenue, through Corktown, into Mexican Town and eventually across the Ambassador Bridge to Windsor, loved ones, friends and spectators were there to shout encouragement and snap photos.

Many of these supporters are residents who camp out in front of their homes for a few hours each year, making an event out of the race. Most are people from other Michigan counties and faraway cities. They hold up signs, blow horns or whistles, and are incredibly nice.

Some supporters are more over the top. In Corktown, an Irish band typically serenades runners. In Mexican Town it’s a mariachi band. In Indian Village it’s jazz and lounge singers (don’t know why exactly, but some guys just like standing on the lawns of their mansions singing medleys to runners) and in Greektown, the sound is distinctly Middle Eastern. There’s a comedian at the Ambassador Bridge welcoming runners into Canada (“where your times are 60 percent faster”), and as runners make their way along the Windsor shoreline, a group of bag pipers wails away.

The point is people turn out en masse to offer encouragement, and if there are 15,000 runners, then there are easily 45,000 spectators. There aren’t many stretches of the course where well-wishers can’t be seen, and it’s only on the part of the course that takes runners beneath the Detroit River that they can’t be heard. Which is why, I think, a thousand people pack the exit of the Detroit/Windsor Tunnel to cheer as runners re-enter the country, lining Jefferson Avenue all the way to Cobo Center in the process.

An equally large number pack the entrance to Ford Field where the race winds up, simultaneously motivating participants to finish strong and congratulating them for making it. Another throng of supporters fills seats inside the stadium, loudly welcoming runners as they cross the finish line.

The cool part here is that most of these folks turn out to enthusiastically root for people they do not know -- for several hours, in brisk wind and despite cool temperatures.

There were a couple of thousand volunteers who handed out water, Gatorade and caffeine shots, collected hordes of discarded paper cups and manned stations along the route in various capacities. It was encouraging to hear a runner here or there thank volunteers while they were making their brief pit stops.

The Detroit police do a great job of managing the event, keeping everyone safe, directing traffic -- and a runner or two, on occasion – and pitching in to help volunteers when needed.

You know, I often joke with friends from the area by suggesting that they are not “real” Detroiters until they’ve either paddled underneath or run across the Ambassador Bridge. But I may have to amend that. Because those who came out Sunday represent all that is good about Detroit.

In the hours during and surrounding that event there was no city versus suburbs, no concern for anyone’s color, or physical ability, or age or religion. There were no petty differences over which to bicker, no turf issues or border trouble. People were just there to pull for others in an incredibly selfless way.

Some may disagree, but it is for these reasons that I think the marathon is the easily the greatest event the city hosts, and I hope more people have a chance to experience it -- either from the course or the sidelines.

Rodd Monts
Editorial Services Project Leader
Brand Identity & Communications

United Way for Southeastern Michigan

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