Playing with words

Chances are, you see my work every time you interact with United Way. Whether it’s reading our e-newsletter, checking out a page on the Web site, or flipping through our annual report, you’re (hopefully!) benefiting from my work. I say “hopefully” because it is my goal as one of the writers in United Way’s Marketing department to make sure anything that leaves our building in print or electronic format helps you better understand what United Way is all about. So if after skimming a brochure or e-newsletter story, you have a clearer understanding of what United Way is doing and a renewed interest in getting involved with us, then I’ve accomplished my mission.

I’ve always been a writer; as a kid I was penning short stories instead of doing my math homework. So it’s only natural that I would turn my love for words and storytelling into a career. And while sometimes the writing process can be tedious – incessant bouts of writer’s block come to mind – the payoff from seeing my words developed into something that helps others understand United Way makes it all worth it.

But playing with words isn’t the only thing I do all day. Everything I write has to look good so you’re enticed to read it. To make sure that happens, I collaborate with our graphic designer, who turns the things I write into little pieces of business art -- or at least that’s what I like to think! This collaborative part of my job is one of the perks. There are so many great people that work at United Way and I get to interact with them each day!

Aside from being one of United Way’s resident writers, my days are also filled with serving as a liaison to our Community Capital Resources, 2-1-1, and Public Policy teams. I field their marketing requests and communicate to other members of the marketing team what is needed. In addition, I help each group develop and implement broader strategies to increase awareness and participation in their work.

When you can’t find me writing, collaborating, or procrastinating (it’s an integral part of the writing process!), you may also see me running around with a camera. Somehow during my three years at UWSEM, I’ve inherited the photography responsibilities, so when we have an event or need photos of an activity, I’m your girl.

United Way has given me a lot of experience and was a great place to start my career. There’s tough days and there’s amazing days and each of them teach a new lesson in my personal or professional life. I consider myself lucky to be able to work in such an inviting, flexible and friendly environment each day.

Megan Bracket
Copywriter