Brand
Usage Guidelines & Downloads
In this Section
Usage
Guidelines
The United Way brand is the accumulated series of experiences
people have with us and our organization. More than a
name or a logo, our brand incorporates and reflects
the images, ideas, value, and behavior that define who
we are and why we are different. Our brand is a promise
of results - a promise that we make, not only to our
investors, but to ourselves at well. Please help us
maintain the United Way brand by reading and following
the usage guidelines in
this document  .
Key Messages
Consistency is critical to the success of any major
brand. For example, does the phrase, “Try it
when you get the chance” sound familiar to anyone?
Not if you’re talking about Nike. “Try it
when you get the chance” does not hold the recognition,
power or influence of the brand “Just do it.”
United Way has the power to be just that influential.
When used purposefully, consistently and correctly our
key messages will support and reinforce the already
high recognition and power held by the United Way brand.
Every stakeholder has the power and responsibility to
build our brand. This
Message Book
is one of many tools available to help each of us succeed.
Brandmarks
Guidelines
:: Power Point
Template 
» Choosing
the correct format:
- EPS is best used for four color printing such as
brochures.
- JPG is best used for Power Point presentations and/or
the web.
- TIF is best used for spot printing such as Word
files.
» Saving
these graphics:
- Right click on any of the links below,
- Choose "Save Target As,"
- Save file to local computer.
| United Way Logos with Local Identifier |
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Black & White
Special Usage Horizontal: [EPS]
[JPG]
[TIF] |
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| Black &
White Special Usage Vertical: [EPS]
[JPG]
[TIF] |
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