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United Way for Southeastern Michigan
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Inside United Way
Brand Usage Guidelines & Downloads


In this Section

Usage Guidelines

The United Way brand is the accumulated series of experiences people have with us and our organization. More than a name or a logo, our brand incorporates and reflects the images, ideas, value, and behavior that define who we are and why we are different. Our brand is a promise of results - a promise that we make, not only to our investors, but to ourselves at well. Please help us maintain the United Way brand by reading and following the usage guidelines in this document .

Key Messages

Consistency is critical to the success of any major brand. For example, does the phrase, “Try it when you get the chance” sound familiar to anyone? Not if you’re talking about Nike. “Try it when you get the chance” does not hold the recognition, power or influence of the brand “Just do it.”

United Way has the power to be just that influential. When used purposefully, consistently and correctly our key messages will support and reinforce the already high recognition and power held by the United Way brand. Every stakeholder has the power and responsibility to build our brand. This Message Book is one of many tools available to help each of us succeed.

Brandmarks

Guidelines :: Power Point Template

» Choosing the correct format:

  • EPS is best used for four color printing such as brochures.
  • JPG is best used for Power Point presentations and/or the web.
  • TIF is best used for spot printing such as Word files.

» Saving these graphics:

  • Right click on any of the links below,
  • Choose "Save Target As,"
  • Save file to local computer.
United Way Logos with Local Identifier
Full Color Horizontal: [EPS] [JPG] [TIF]
Full Color Vertical: [EPS] [JPG] [TIF]
Blue Horizontal: [EPS] [JPG] [TIF]
 
Blue Vertical: [EPS] [JPG] [TIF]
Black & White Horizontal: [EPS] [JPG] [TIF]
 
Black & White Vertical: [EPS] [JPG] [TIF]
Black & White
Special Usage Horizontal: [EPS] [JPG] [TIF]
 
Black & White Special Usage Vertical: [EPS] [JPG] [TIF]


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